The Company is owned by three Principals who are "hands on". With a staff of 17, this is one of the largest real estate practices in Dunsborough.

From the 1st February 2006 Joe White, a former Principal of White McMullen, formed a partnership with Alan Jones and Michael Mort and rebranded the Company to become JMW Real Estate. Please read about our committed team below...

J - Alan Jones - General Manager

Alan joined the industry in 1967 and has held management positions in residential, commercial and industrial, city investment and retail property management as well as directorship positions in the sale of residential, commercial and industrial, investment, city sales, retail investments and sub-division of inglobo land.

Alan is a licensed valuer and a licensed real estate agent as well as a fellow of both the Real Estate Institute of Australia and the Australian Property Institute. He was a councilllor of the Real Estate Institute of Western Australia (REIWA) for eight years and a former Honorary Treasurer of REIWA for three years. Other positions Alan has held in the past include, board member of the Royal Automobile Club of WA, member of the Real Estate Institute's Professional Standards Committee for more than 10 years and arbitrator for the Institute's Commercial Division. He is currently the chairperson of the Busselton branch of REIWA.

Being a licensed agent since 1969 and gaining experience as a Principal/Licensee of a major commercial real estate company in Perth, employing 135 staff, he has a wealth of knowledge and expertise unrivalled in the region to share with his fellow shareholders and staff.

Those who know Alan, acknowledge his attention to detail, his love of the industry and his need for professionalism in providing service that meets the exact requirements of his clients.

M - Michael Mort - Principal/Sales Manager

Michael, the youngest of the three principals at JMW, has 11 years experience in Dunsborough real estate which is complemented by his prior association in advertising, promotions and sales with the Western Australian Tourism Commission.

When they first moved to Dunsborough, Michael, his wife and their two children became the live-in management team of of Whalers’ Cove Villas (a short stay development comprising 20 strata units) for which they built an enviable reputation as the most sought-after tourist resort in the district. This has afforded Michael an unparalleled knowledge of not only this category of property but the Dunsborough locality and its surrounds.

Michael is known within the team as a quiet achiever. He is a team player who provides continual inspiration to younger members of our group and is never underestimated by his peers who acknowledge his desire to provide outstanding service. As a result he succeeds in any task he undertakes. Michael’s honesty, attention to detail and vast knowledge of the real estate industry in the South West are attributes which clients are drawn to.

His previous involvement with the WA Tourism Commission as well as his sporting connections as a former player for the Subiaco Football Club and club coach of the Dunsborough Junior Football Club has given Michael a broad range of connection throughout the state. Combined with other contacts he has made since moving to Dunsborough, Michael has frequently generated "off-market" sales (in favour of our clients).

W - Joe White - Principal/Licensee

Joe joined the industry in 1990 as a sales representative with an agency in Dunsborough.

Prior to joining the industry, Joe was awarded a degree in Business Administration from Edith Cowan University, obtained his pilot license to fly small aircraft and became a professional skipper of a prawn trawler in the state’s North West for 7 years. He and his wife had also previously owned a retail business in Dunsborough which they operated for 3 years.

His diverse background enables Joe to meet and engage with people from all walks of life and he is known for his humble enthusiasm, energetic approach and consistent availability to his community, friends and clients.

Joe held an elected position as a REIWA councillor for 3 years and was also the chairperson for the REIWA’s Coalition for Property Rights. His 18 years of experience in Dunsborough’s real estate industry has enabled him to observe varying market conditions. During this time he has earned a solid reputation for providing qualified and sound advice on all matters pertaining to the various categories of property in the region.

Joe has fostered a culture of professionalism and enthusiasm within the JMW team and he considers ongoing professional development of all staff a high priority in order to deliver the highest standards of service to clients and customers alike.

While Joe has played a pivotal role in the development and marketing of numerous rural residential estates in the district, he has conducted sales in all categories including residential property and multi-million dollar beachfront holdings.

Joe’s commitment to the community is well demonstrated by his roles as chairperson of Our Lady of the Capes school board and for St Vincent De Paul. He has also been a member of the St John Ambulance drivers pool and a councillor of the Western Australian Post Secondary Education Commission as well as the WACAE College Council.

Joe’s attention to detail in addressing peoples’ concerns and problems, and his honest advice to those that seek it, often places him in a position of trust and respect. Enthusiasm for life is reflected in everything Joe does and that definitely includes his ambition to provide customer service of the highest standards.

THE SALES TEAM

Complementing the expertise and experience of the principals are the following team members who specialise in the sale of South West properties. These include; residential housing and vacant land, rural residential, unimproved and improved parcels, apartments for permanent and short stay, beachfront properties, rural land holdings, agricultural production lots and wineries as well as commercial and industrial holdings.

Darryl Sorgiovanni

Whether its beachfront in Dunsborough, on the hill in Yallingup, 100 acres of rural production land or a first home in Dunsborough Lakes, Darryl has successfully completed over $40 million worth of sales in his short real estate career, with the utmost integrity and professionalism.


Darryl’s outstanding knowledge in all areas of Real Estate throughout the Cape Region has clients coming back for his honest and updated advice. Darryl prides himself on hard work and being available for all his clients and understands that people have very different requirements.

With a well-compiled database and the professional support network provided within JMW’s office, Darryl continues to look at ways to give your property the edge in this ever changing market. He is always approachable whether at the local sporting ground, where he watches his young children on the weekends, around the school they attend or at the local coffee shop. Darryl always makes time to discuss anything from the weather to the cricket or just to listen to what you have to say.

If you need to talk about your Real Estate need requirements, contact Darryl at JMW Real Estate, and find out for yourself why more people are doing so.

David Cross

Tony Branch

JMW’s sales team has been further strengthened by the appointment of a very experienced real estate representative in Tony Branch. JMW’s licensee Joe White believes that Tony’s friendly disposition and team spirit adds value to the close-knit working team within the company.

Tony’s real estate career commenced in 1989 in Rockingham and over the next 11 years his hard work resulted in him achieving various real estate awards including three Directors Awards, a Gold Award and becoming a member of ‘The High Performers Club’.

Michelle Hosking

Paul Rumenos

Paul, originally from Manjimup, remembers the Busselton/Dunsborough/Yallingup region when he was a small boy. His parents owned a holiday cottage in Quindalup and the Cape Naturaliste region was always a favourite holiday spot for his family. Paul attended Christ Church Grammar School for 7 years as a boarder. He then went on to the University of Western Australia where he completed a Bachelor of Commerce and boarded at St Georges College. In this time at school and at UWA, Paul made many friends and acquaintances from all around the state. A keen sportsman and surfer, he spent a great deal of time in the Dunsborough, Yallingup and Margaret River areas surfing the South West coast with his mates.

Paul’s parents were clothing and general drapers in Manjimup and he worked their shop during school and university holidays. From a young age, serving and helping people became second nature to Paul. After finishing university, Paul worked for the State Audit Department before being appointed as accountant of the Health Services Credit Union for 3 years. The urge to get back into retailing saw Paul leave accounting, (although he still maintained his CPA status) and he commenced a highly successful business with his wife. Lou’s Decor in Balcatta specialised in curtains, blinds and manchester as well as retail and manufacture for 16 years. Paul and Lyndy sold that business and moved to the Busselton/Dunsborough area in December 1995. They opened their new business, Country Style Curtains and Home Decor in April 1996, serving the local district until they sold in May 2006.

For a while Paul went back to his accounting/finance background and became a qualified Finance/Mortgage Consultant. However his love of property, fuelled by his personal involvement in decorating homes for over 26 years, inevitably led him to inevitably become a Property Consultant.

Paul has also been greatly involved in community work and was president for 10 years of the ‘House Of Life’ in which he helped to raise funds to construct the Ronald McDonald House and Isolation Units next to Princess Margaret Hospital. Paul’s outgoing and friendly nature combined with his experience in business and commercial/accounting background and his years of friendships from school, university and in business, make him an ideal candidate for a successful career in real estate.

Lance Hart

Lance returned to Dunsborough in July 2009, having spent the last 12 months as Sales and Marketing Manager for a large land development group marketing a potential 9000 lot subdivision in Jurien Bay and a further 50 farmlets in Cervantes.

While Lance enjoyed his time in Jurien Bay his heart had always remained in the magnificent South West. He was initially attracted to the region, some 13 years ago to commence a teaching position after completing his B.A. Degree (Secondary Education). Lance also spent 1 ½ years travelling around Australia which made him even more aware of the benefits of living in the South West, particularly in Dunsborough. After 7 years of teaching Lance made the change to a career in real estate. During the same year, Lance completed his Diploma of Property enabling him to secure a Triennial Certificate which entitles him to carry on the business of a Real Estate and Business Agent.

The Dunsborough real estate scene is not foreign to Lance as he had already operated as a sales representative for a major firm in Dunsborough where he consistently won awards for listing and selling.

Some of Lance’s past-times include surfing, fishing, footy and tennis, which he finds time for when he is not busy servicing the real estate needs of his valued clients.