If you have been watching the Dunsborough market lately, you may have noticed a powerful trend. Properties are selling incredibly fast—often within the first week, frequently above asking price, and increasingly with cash offers.
This is no accident. It is the result of strong buyer demand, limited quality stock, and expertly executed marketing strategies.
Right now, Dunsborough is experiencing:
- A shortage of well-presented homes
- High competition from lifestyle buyers
- Strong interest from Perth and interstate purchasers
- Increased cash buyers looking for secure coastal assets
When the right property hits the market, buyers are ready to act immediately. They are watching closely, pre-approved, funded, and motivated. Many will submit offers before the first home open has even finished.
Why Are Properties Selling So Quickly?
Buyers know that waiting can mean missing out. The first week is when your listing receives:
- The highest online traffic
- The strongest emotional engagement
- The most competition
- The most aggressive pricing
This urgency drives prices up and often leads to multiple offers.
Why Are Cash Offers Becoming More Common?
Cash buyers have significant advantages:
- No finance clauses
- Faster settlement
- Stronger appeal to sellers
- Higher confidence for acceptance
In a competitive environment, sellers naturally gravitate toward clean, unconditional contracts, even when the price difference is small. When competition increases, cash buyers are often willing to pay more to secure the property.
What This Means for Sellers
If your home is priced correctly, presented well, and launched properly, the first week is your golden window. That is when:
- Your property attracts maximum attention
- Buyers become emotionally invested
- Competition is strongest
- Prices are pushed higher
The combination of urgency, scarcity, and competition is exactly what creates results well above expectations. Selling in the first week is no longer luck—it is strategy.
How Sellers Can Be Ready
To capitalise on this incredible market, preparation is key. Here’s what we recommend:
- Get a professional market appraisal
Understand your home’s value and the likely competition price. This helps you set the right price and attract the right buyers from day one. - Prepare your home for inspection
- Declutter and depersonalise
- Complete minor repairs or maintenance
- Stage key areas to appeal to buyers’ emotions
- Ensure your property is photographed professionally
- Plan your marketing strategy
Work with your agent to develop a campaign that highlights your property’s unique lifestyle features, online presence, and target audience. - Be ready for offers
Have your legal documents in order and be prepared to respond quickly. In a fast-moving market, delayed decisions can mean missed opportunities.
Who to Contact at JMW Real Estate
If you have a property you are interested in selling right now and want to capitalise on this incredible trend, JMW Real Estate is ready to help.
We provide:
- Free, no-obligation market appraisals
- Expert guidance on pricing and marketing
- Support through every step of the selling process
For a free market appraisal, contact JMW Real Estate on 08 9756 8800 or complete the free appraisal request form here: https://www.jmwrealestate.com.au/sale-appraisal/.
The Bottom Line
Dunsborough’s property market is moving fast, and the first week after listing is your opportunity to achieve premium results. With the right preparation, pricing, and strategy, you can maximise competition, attract serious buyers, and sell well above expectations.
Act now—the market won’t wait, and neither should you.
