Off-market selling is often presented as “easier,” “less stressful,” or “more private.” At first glance, it can sound appealing—but in reality, it is one of the fastest ways to leave serious money on the table.
Here’s why:
No Competition, No Premium
When your property is sold off market:
- Only a small group of buyers sees it
- There is no urgency to act
- There is no competitive bidding environment
- There is no true price discovery
- You are negotiating in the dark
Some agents may try to convince you that off-market sales are smarter because you can avoid home opens, save on marketing, skip staging costs, or sell quietly. While these may save you a few thousand dollars upfront, what you give up in sale price is often far greater.
Marketing is not a cost—it’s an investment. A well-executed campaign can generate:
- Tens of thousands more in competition
- Stronger offers from serious buyers
- Cash buyers stepping forward
- Better contract terms
- A significantly higher final sale price
In short, avoiding marketing and competition eliminates the very forces that drive your property’s value up.
Why Going to Market Matters
When you launch your property publicly:
- Buyers rush to inspect
- Emotions are triggered
- Multiple offers are created
- Time pressure increases
- Prices rise
This environment is impossible to replicate off market. Off-market sales tend to benefit buyers who want less competition or agents who prefer a quicker transaction—but rarely the seller financially.
Sellers should instead be asking:
- How can we create maximum competition for my property?
- How do we expose my home to every possible buyer?
- How do we generate urgency in the first week?
- How can we attract cash buyers and serious investors?
Competition is the key to protecting and maximizing your sale price. In the long run, trying to save on home opens, styling, photography, or marketing can cost you tens of thousands—or even hundreds of thousands—in lost opportunity.
How JMW Real Estate Helps You Achieve the Best Results
At JMW Real Estate, we understand that selling a property is about more than just a transaction—it’s about achieving the best possible outcome while fitting around your personal circumstances. With over 20 years of experience in Dunsborough and surrounding areas, we have a proven track record of delivering premium results.
Here’s how we work with you:
- Free, no-obligation market appraisals to understand your property’s true value
- Expert guidance on pricing and marketing strategies to attract the right buyers
- Tailored support through every step of the selling process to reduce stress and make the experience smooth
We design campaigns that create real competition, attract serious buyers, and position your property for maximum value—while working around your schedule and individual needs.
For a free market appraisal, call JMW Real Estate on 08 9756 8800 or complete the form online here: Request a Free Appraisal.
The Bottom Line
Dunsborough’s property market is moving fast. The first week after listing is often your best opportunity to achieve premium results. With the right preparation, pricing, and strategy, you can:
- Maximise competition
- Attract serious buyers
- Achieve a sale well above expectations
Going to market isn’t the hard option—it’s the smart option. Act now—the market won’t wait, and neither should you.
Pictured Property : 4 Moonshine Place, Dunsborough | Currently FOR SALE with offers from $800,000 To enquire visit the link or contact the office 9756 8800.
